I’ve recently ramped up the networking, as my business is at that bubble point where I’m considering adding more folks and a new client or two could push me over that decision.
I had several recent networking experiences, and thought I’d share my thoughts about how to ask for business and how to network, and when to do one, the other or neither!!
I was at a friends house for dinner and was discussing his wife’s career. She described her business, and some of the projects their company was working on that were similar to work I do with my business (www.cameronknowles.com). I asked for her feedback on how the projects were going, and of course mentioned that my business does those kinds of things. Later, I asked my friend whether I had crossed a line, and he thought we were fine. What do you think?
I was at two networking events recently. In both events, I spent time asking about my conversation-partner’s business, and also discussing my company’s work. I did not make an overt sales pitch, such as ‘I can help you get x done’, but rather talked about how their businesses use creative services, and discussing similar projects that I’ve done in the past. In one instance, I met someone in the my field who could be perceived as a competitor, but took a ‘let’s compare notes’ approach to the conversation there.
Meeting with a Client:
I was with a client the other day and was introduced to one of the client’s client’s, who works in a completely different field. My client was highly complimentary of both of our work, and I exchanged business cards with the person and offered to do the same high quality job for them as I have been doing for the client who introduced us. We all laughed, because it was a very overt sales pitch, but my client was very comfortable recommending my work in my presence, so I felt it was appropriate to put on the :30 second sales pitch.
What do you think of the above situations? I look forward to your feedback.