My strategic reason for partnering across industries is to try to help my business weather ups and downs in the marketplace. The Triangle-area is very fortunate to have a solid, diverse base of employers, and remains one of the most dynamic economic regions in the nation. I believe that helping my clients get to know one another is a great way to add value to the relationship, and ensure long-term partnerships.<\/p>\n
I’ve made a strategic decision in my business model; work with only one client per industry. Initially, this may seem limiting, as I do not specialize in one field or career path. However, I believe it opens other opportunities, including introductions for business to business relationships. I can become the catalyst to introduce novel ideas and unique connections, through this common connection.<\/p>\n
This isn’t always possible with every client, but I’ve recently been successful introducing two of my clients,\u00a0Linda Craft & Team Realtors(R)<\/a>\u00a0and\u00a0Nowell’s Contemporary Furniture<\/a>\u00a0in a creative concept. (Visit them to discover what the creative partnership is!)<\/p>\n While I’ve been prospecting across many industries, I’m currently partnering with four strategic areas in the Raleigh-Durham-Chapel Hill area. Service (Real Estate), Retail (Furniture), Health and Medical (Physican Assisted Weight Loss of Durham<\/a>) and Legal (The Law Office of Thomas, Ferguson and Mullins, LLC<\/a>). They’re all not going to be a good fit for one another as potential business partners, but I believe that as I’m providing similar services across various industries, there is a synergy that I can create, offering each client a different perspective in the marketplace, while respecting privacy and proprietary practices.<\/p>\n I suppose that specializing in one career path would give me a different set of connections. However, as a sole proprietor working within one marketplace, I would constantly worry about the firewall between clients. Working on marketing, advertising and social media consulting as I do, there would be the potential of ‘leakage’ of some concept or practice from one client to another, creating a conflict of interest.<\/p>\n","protected":false},"excerpt":{"rendered":" My strategic reason for partnering across industries is to try to help my business weather ups and downs in the marketplace. The Triangle-area is very fortunate to have a solid, diverse base of employers, and remains one of the most dynamic economic regions in the nation. I believe that helping my clients get to know one another is a great way to add value to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/cameronknowles.com\/index.php?rest_route=\/wp\/v2\/posts\/1350"}],"collection":[{"href":"https:\/\/cameronknowles.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cameronknowles.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cameronknowles.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cameronknowles.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1350"}],"version-history":[{"count":1,"href":"https:\/\/cameronknowles.com\/index.php?rest_route=\/wp\/v2\/posts\/1350\/revisions"}],"predecessor-version":[{"id":1351,"href":"https:\/\/cameronknowles.com\/index.php?rest_route=\/wp\/v2\/posts\/1350\/revisions\/1351"}],"wp:attachment":[{"href":"https:\/\/cameronknowles.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cameronknowles.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cameronknowles.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}